3-Minute Read: This New Fragrance Ad Doubles as a Powerful Manifesto for Women
Welcome to 3-Minute Read, your midweek rundown of everything we’re talking about at Byrdie HQ. Every Wednesday, we’ll get you up to date on the beauty news you need to know—in just three minutes.
1. Stella McCartney's new fragrance ad is all about female empowerment.
Starring Madonna’s daughter, the ultra-cool Lola Leon, the video for McCartney’s new Pop Bluebell fragrance ($72) doubles as a manifesto for women. “Why do you think girls are told by the media and society that our imperfections aren’t beautiful?” Leon asks. “Because they know that once we are banded together, we are unstoppable.” Watch the full video below.
2. You've never seen sheet masks like this before.
Skin Inc. has earned a cult fandom across the globe for its highly effective, customizable serum blends, and now, the brand is extending that tailored way of thinking to the sheet-mask craze. The brand-new Facial in a Flash Sheet Mask Series features three different hydrogel masks, but here's the kicker: Each mask has two detachable portions, which means you can mix and match different ones to treat different issues on different areas of your face. (Genius, because my shine-prone T-zone is an entirely different story than my perpetually dry cheeks.) Shop them starting tomorrow on Skin Inc.'s website.
3. This haircare master just launched a gorgeous new beauty brand.
Meet Bastide, the handiwork of Frédéric Fekkai and his wife, Shirin von Wulffen. A collection of beautifully packaged fragrance, bath, and lifestyle products, the new collection was created to celebrate the artisanal and nature-oriented aesthetic of Provence, the southern region of France known for its rolling lavender fields and handcrafted goods. Shop the collection here.
4. Can you handle Karlie Kloss's workout?
Kloss's celeb trainer of choice is Anna Kaiser, whose dance cardio-meets-HIIT workout has famously shaped the bodies of Shakira, Kelly Ripa, and more. See what happened when one InStyle editor gave it a try.
5. Put down the clippers: Here's the real secret to getting rid of pesky cuticles.
Are you a cutter or a pusher? Despite warnings that it leaves me more prone to infection, I'm firmly in the former camp—I can't deal with gross excess skin on my nails. But it turns out there's actually a third option: a strategy to make your cuticles disappear without clipping them off. Head over to PureWow to get the details.