Searches for This Hairstyle Are Up 162% on Pinterest

Victoria Hoff
PHOTO:

Instagram/@poppydelevingne

We can usually rely on Coachella to give us a prediction of the festival beauty trends that will dominate the summer. But after taking a look at all the photos from weekend one, we noticed that one hairstyle in particular was so pervasive—seriously, it was everywhere—that we had a feeling it would go well beyond the music circuit to become one of the It 'dos of the season. Sure enough, it's now trending on Pinterest in a big way—and interestingly enough, it's actually a glorious '90s throwback.

Remember space buns? Of course you do—they were the fast-track way to channel No Doubt–era Gwen Stefani (or Baby Spice or baby Britney Spears) while you lounged on your inflatable furniture from Limited Too. And as the many (many, many) influencers who donned them at Coachella proved, it's pretty easy to put a modern spin on this nostalgia-heavy hairstyle. Pinterest users can't get enough either: Searches for the look are up 162% year over year, according to the site's analytics team.

Add a Comment

More Stories
1