This Magical Moisturizer Is the #1 Best-Selling Korean Beauty Product at Sephora
Trends come and go, but the way things are looking, K-beauty is here for the long haul. The proof is unavoidable; Korean girls have the most #flawless skin of anyone else on the globe. And here at Byrdie, we’re in a near-constant state of happy dancing as K-beauty favorites finally make their way to Sephora aisles.
If you’re new to the wondrous world of K-beauty, you may need some help knowing where to start. After all, navigating an entire country’s worth of beauty products, especially a country as skincare-obsessed as South Korea, is difficult to say the least.
But whether you’re a K-beauty novice or are already obsessed with it, we hope this list gives you some inspiration. We consulted Sephora’s best-seller stats to put together a ranked roundup of the 15 cult products every beauty lover needs to try. From AmorePacific cushion compacts to Belief face creams, these are Sephora’s best-selling Korean products!
Too Cool for School Egg Cream Mask Hydration 5-Pack ($24)
This Korean brand is a skincare heavyweight, especially since having launched at Sephora. One of its most recognized and beloved products is this adorably packaged $6 sheet mask. The formula’s egg extracts work to nourish the skin, while coconut water and botanical extracts provide the ultimate hydration boost.
AmorePacific Moisture Bound Rejuvenating Crème ($150)
This impossibly rich moisturizer is a favorite from AmorePacific, arguably the single largest beauty brand in Korea. Thanks to an all-natural ingredient list, including goodies like bamboo leaf extract, the product supports your skin’s natural hyaluronic acid production, moisture-retention, and cell turnover.
Too Cool for School Dinoplatz Lip Balm ($15)
As if the cheeky packaging weren’t enough, this popular lip balm provides a sheer wash of color while hydrating lips, thanks to ingredients like argan oil and evening primrose oil. Plus, each one smells ah-mazing. No wonder the product has over 10K “loves” on Sephora’s website.
Too Cool for School Dinoplatz Dear Brachiosaurus Blotting Paper ($8)
Another Dinoplatz pick, these aren't your average blotting papers. They're made from Hanji, a Korean paper traditionally made from the Mulberry tree. The travel-friendly case also includes a facial puff, replacement adhesives, and a mirror to fight midday shine from all angles.
AmorePacific Moisture Bound Tinted Treatment Moisturizer SPF 15 ($70)
Korean girls always prioritize skincare over makeup, but they love to combine the two as well. This tinted moisturizer provides beautiful, sheer coverage along with a hyaluronic acid and antioxidant-packed formula to hydrate and protect skin.
AmorePacific Treatment Cleansing Foam ($50)
Noticing the AmorePacific trend? There’s a reason so many of its products are best sellers—not just at Sephora but over in South Korea—and that’s their efficacy, plain and simple. This cleanser is super gentle, stripping makeup but not skin. It’s also chock-full of vitamin E, a powerful antioxidant.
AmorePacific Color Control Cushion Compact Broad Spectrum SPF 50+ ($60)
With over 10K “loves” on Sephora, this cult-classic cushion compact (say that five times fast) is another of AmorePacific’s top contenders. The lightweight formula feels like air on the skin, while hydrating, brightening, and protecting with a bevy of Asian botanicals. Oh, and did we mention it has SPF 50? Yes, please.
Belif The True Cream Moisturizing Bomb ($38)
This silver medal–winning moisturizer is one we’ll be reaching for every day, especially as the temperature drops. Aptly named the moisturizing bomb, the product’s hydrating and detoxifying formula “bursts” onto the skin to provide hydration all day long.
Belif The True Cream Aqua Bomb ($38)
Aqua Bomb takes gold! This daily face cream contains anti-aging ingredients like antioxidants, plantin, and oat husk to protect the skin from environmental damage and seal in moisture. The product already has over 30K “loves” on Sephora, and consumers continue to fall in love with its results-driven formula every day.
Obsessed with all things K-beauty? Don't miss this in-depth look at the cultural backstory of Korea's beauty industry.