PSA: This Cult-Fave Makeup Brand Just Landed at Sephora
While some might feel conflicted when one of their most beloved beauty brands lands at a store frequented by the masses, RMS Beauty is hardly a well-kept secret to begin with—on the contrary, the all-natural makeup brand has earned a cult following several times over for its unbelievably flattering and user-friendly formulas. (We'd even be so bold as to say that the label's Living Luminizer, $38, helped usher in our collective obsession with dewy, "lit" skin.)
And now you'll be able to shop it all—well, almost—at Sephora. RMS Beauty took to Instagram earlier this week to announce that a curated assortment of its products will now be available at 35 Sephora stores across the country. (For those who aren't so lucky to live nearby, you can still shop the collection online.)
Head over to the RMS to see if you might be able to peruse the assortment in person—and in the meantime, shop some of our favorite products below.
RMS Beauty "Un" Cover-Up Concealer ($36)
The secret to natural-looking coverage is a second-skin finish—and there's nothing quite like this formula to get the job done right. The plant-oil base simply melts into skin for a sheer, buildable color that actually keeps your complexion hydrated as you wear it (read: no caking whatsoever).