Why Everyone Is Adding This Unexpected Highlighter Color to Their Beauty Bags

Dacy Knight
PHOTO:

Urban Outfitters

At this point, there's little question that the beauty world is obsessed with purple highlighter. A significant departure from the traditionally warm highlighter hues in colorways of champagne and rose gold, these iridescent iterations have carved out a growing fan base—and look to be the next big thing in beauty.

First to the scene was Pat McGrath's Skin Fetish 003—a holographic highlighter with a pearly iridescent sheen and purple undertones. Flattering on all skin tones, the purple-toned miracle product not only sold out immediately but also crashed her site. Most recently, Rihanna took the commitment to purple up a few notches with her Fenty Beauty line's Match Stix Shimmer Skinstick ($25) in Unicorn, a hard-to-miss platinum lilac. Rihanna even demonstrated just how much of a wow factor the purple highlighter could impart, debuting the beauty look at the Fenty Beauty launch in London last week.

More and more makeup brands are offering their takes on the purple highlighter, and beauty lovers have been quick to buy up the cool, universally flattering hue. There's no denying that the lavender is the most fashion-forward color to define your cheekbones and add dimension. 

See how Rihanna rocks purple highlighter below, and then shop some of our favorites on the market now.

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Getty Images

Shop Some of Our Favorite Purple Highlighters

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