11 Buzzy Makeup Products Blowing Up on Social Media
Makeup artists and YouTube gurus are constantly talking about a new palette they're obsessing over or that reformulated foundation everyone should try. We follow our fair share of beauty tastemakers, and this summer, we're noticing some major buzz around certain makeup products. While some of them recently launched, others are coming our way very soon. From the highly anticipated Benefit brow lineup to the makeup palette that generated $3.5 million in sales within five hours of its launch, check out 11 items making waves this summer.
Urban Decay UD PRO Contour Definition Brush ($32)
Whether you're a novice or a pro, having the right set of brushes can make all the difference when it comes to applying your makeup. Urban Decay recently debuted 29 UD Pro Brushes for makeup enthusiasts of all levels. The synthetic brushes feature gunmetal handles made from recycled aluminum, and they're so lightweight that your makeup will glide on and blend seamlessly. Ranging in price from $15 to $59, there's at least one brush you'll fall in love with.
Becca Jaclyn Hill Champagne Collection Face Palette ($52)
It's pretty safe to say that anything Jaclyn Hill collaborates on with Becca will turn to gold—or champagne. The new summer collection featured a much-talked-about palette that came out before the rest of the collection on May 17 and quickly sold out within 75 minutes. The Champagne Collection Face Palette includes two stunning highlighters—Hill's popular white gold Champagne Pop and newcomer Prosecco Pop for a warmer tone—in addition to a shimmer-packed peachy pink blush by the name of Rosé Spritz, and two matte blushes, Amaretto, a toasted almond shade, and Pamplemousse, a warm coral-pink. The five-shade set is universally flattering, allowing makeup lovers of all skin tones to enjoy a little blush-and-strobe action.
Benefit Goof Proof Eyebrow Pencil ($24)
Our associate features editor Amanda Montell said it best: "I believe I have found my favorite new brow pencil. In fact, every Byrdie editor who's tried it has absolutely fallen in love." This couldn't be any truer, and we're seriously excited for everyone to finally get their hands on this perfectly designed brow pencil. Everything from its slanted tip, waterproof formula, genius spoolie, and lightweight design make this one a must-have for summer and beyond.
L'Oréal Paris Infallible Pro-Glow Foundation ($13)
The launch of L'Oréal Paris's latest iteration of Infallible foundation goes to show that the demand for lightweight makeup that gives skin a lit-from-within glow is at an all-time high. YouTubers like Katy DeGroot swear by the line, and there's lots of buzz surrounding the new Pro-Glow version that gives off a more luminous finish while still lasting for up to 24 hours. Users can expect top-notch medium-to-full coverage with a totally weightless feel, and lots of compliments on their skin's beautiful, radiant look.
Velour Lashes Naked Strip Down Mink Lashes ($35)
Gone are the days of stiff lash strips that refused to curve with our eyes' natural shapes. Each of the five mink styles in the new Naked Collection from Velour Lashes boasts an invisible band that's not only flexible but makes application a total breeze, especially for beginners who struggle to place faux lashes on just right. Brilliant, no?
CoverFX Custom Enhancer Drops in Sunlight ($42)
CoverFX's latest launch of luminizing drops further solidifies the fact that a lustrous highlight is always a good idea. With six shades to choose from, your inner artist can strobe, contour, and bronze skin to perfection for a summery look. Whether you use the liquid drops on their own or mix them with your favorite tinted moisturizer, they're super easy to use.
Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42)
Where do we even begin with this stunning 14-shade eye shadow palette? Seriously, it's almost too pretty to use! From neutrals to berry tones, this collection features 11 matte and three metallic shades inspired by actual oil paint used during the Renaissance. The luxe velvet case houses the shadows along with a dual-sided brush. With shades like the raspberry Love Letter and earthy brick Realgar, it's hard to resist trying new colorful looks all summer long.
Laura Geller has been known for its famed lineup of Spackle Primers for what feels like ages, and 2016 marks the launch of its sister product, Spackle Mist. The new priming, setting, and refreshing spray is supercharged with caffeine, which reduces puffiness, and soothing cucumber and aloe vera extracts to recharge skin midday. This new three-in-one is bound to be just as popular as its Spackle makeup counterparts.
Charlotte Tilbury Legendary Brows Brow Gel ($27)
If feathered brows are your look of choice or you simply want to tame your arches, look no further than the newest product from Charlotte Tilbury's Legendary collection. The lightweight Legendary Brows features a tinted sculpting gel formula with nourishing castor oil and vitamin E. The elasticized wax formula works with the ultra-thin Precision Brow Brush to capture the shortest of hairs to groom and define them effortlessly. The result is lush, natural arches that won't look penciled in.
MAC Tendertalk Lip Balm in Teddy Pink ($20)
The '90s are back in a major way this summer, as evidenced by MAC's newest color-changing lip balms. While the five-color collection won't be out until June 16, the hydrating formula is well worth the wait. The creamy conditioning color glides on smoothly and changes color based on skin's chemistry. Each bullet will retail for $20, and they come in a super-cool reflective case that cleverly changes colors, too.
ColourPop Jenn Ne Sais Quad ($20)
Lifestyle vlogger and beauty guru Jenn Im of Clothes Encounters is known for her practical fashion and beauty advice and down-to-earth personality. The L.A. native's newly launched Jenn Ne Sais Ouai collection with ColourPop includes both lip and eye products, but the eyeshadow quad is the early standout. The warm neutral tones are sure to compliment all skin tones and make for a stunning cut crease, so it's no wonder there was a virtual line to buy it when the collection came out.
Which one of these is on your summer shopping list? Tell us in the comments!