As 2017 ends and we look forward to what 2018 may have in store for us, our minds vacillate between politics and trends. While the newest beauty products aren't more important than, say, access to healthcare, they are a way for us to refresh. After all, with a new year comes the opportunity for us to reinvent ourselves and our beauty routines.
Enter Jane Buckingham. Buckingham has built a career as a trend forecaster, focusing on consumer insights. "We help companies and people understand what the trends will be, and more importantly, why they matter. It's not just about what we put on our faces but why we want to express the looks we do."
Keep scrolling to see Buckingham's 2018 beauty-trend predictions.