Platinum: A Hair Retrospective

by Lexy Lebsack

There are blondes, and then there are platinum blondes. The iconic shade made famous by Marilyn Monroe is hard to get and even trickier to maintain. But when done right, it's pure magic. Case in point: Rita Ora stepped out this week with new white-blonde locks that made our jaws drop. From Jean Harlow to Gwen Stefani to Mary-Kate Olsen, you'll find our favorite bleached looks, above. And for all you who want to attempt the shade, stay tuned for tips and tricks to taking care of processed hair, coming next week!

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