Surprise: This Is the Most Popular Bridal Makeup Trend of 2017
What did brides-to-be even do before Pinterest came along? Needless to say, the virtual mood board has revolutionized the way we plan for the big day—which is why we look forward to the site's annual wedding report every single year. By tracking the habits of users and the images they love most, the analytics team at Pinterest HQ is able to zero in on the most popular bridal beauty trends of the moment.
2017's analytics don't disappoint—and the resulting trends are a reflection of the direction in which the beauty industry is headed at large. Brides are saying goodbye to overly fussy beauty looks, for example, and embracing a more natural aesthetic. And—surprise, surprise—a certain millennial-beloved hue is dominating makeup palettes everywhere.
So which four trends specifically won out? Keep scrolling to find out.
No matter if your hair is wavy, straight, or coiled—brides everywhere are bypassing elaborate coifs and blowouts in favor of a much more natural look. We especially love the way the bride above complemented her natural texture with a few well-placed flowers.
While it certainly makes for a breezy styling session on the big day, make sure to prep your hair properly to bring out the best version of your strands possible. Deep condition your mane with a masque, coax out curls with a styling cream, and keep your ends hydrated with an oil.
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Bridal searches for berry lip colors are up nearly 80% this year—which makes sense, since these hues are universally flattering, and adding just a touch of sheer color makes for an especially romantic, ethereal look. Plus, it's practical: A slight lip stain is way more mess-proof than lacquered lipstick. (White dress, people!)
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Pink Eye Shadow
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Keep the wedding inspiration going by checking out 12 editor-approved bridal beauty looks.