Could You Handle This Intense Peel-Off Mask?

Victoria Hoff
PHOTO:

Imaxtree

As beauty editors, we know a product gimmick when we see one—for example, any kind of tingling sensation in a face wash is usually added just so you think it's working better, even if it has nothing to do with the cleanser's effectiveness at all. But that doesn't mean that we don't appreciate the showmanship anyway. Case in point: We happen to be huge fans of rubber masks, specifically because the drama of peeling it off is just so satisfying.

Satisfying, and well, sometimes a little painful. One woman learned this the hard way when trying out Shill's Deep Cleansing Black Mask ($7) for the first time—which is kind of like a giant pore strip for your entire face. (Appealing, no?) Cachet Raynor was kind enough to post a video of the peeling process on Twitter. There are screams. There are tears. And it's simultaneously cringeworthy, hilarious, and just so relatable. Watch for yourself:

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