Ode to Ouds: Why We're Head Over Heels for the Sexy, Smoky Scents

by Britt Aboutaleb

You’ve probably noticed an increasing number of fragrances displaying the word ‘oud’ at the beauty counter. Arabic for wood, oud technically refers to the resin produced by microbes that invade the trunks of Aquilaria trees. The catch? Less than 2% of Aquilaria trees actually produce resin. That’s why the opulent scents above boast equally opulent price tags. Though typically considered masculine, an increasing number of ouds and colognes are popping up on even the girliest vanities. After all, nothing grounds a sparkling party dress like a heady scent.

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