This Retailer Secretly Started Selling Natural Beauty Products

Katharine McEntee

While you might associate Nordstrom with their superb footwear collection, you can now find natural beauty products among its merchandise selection. Being that more and more major retailers are opting to sell natural beauty products (Target, we’re looking at you), it’s not surprising that Nordstrom wants in on the all-natural beauty trend, or rather lifestyle.

According to a recent press release, Nordstrom is now carrying a much larger range (and many more brands) of natural beauty products, which will be sold in nearly a third of its retail stores across the U.S. as well as online.

While natural beauty isn’t necessarily new to Nordstrom, it has been carrying Tata Harper, Rodin, and Arcona for quite some time now, the chain’s new and improved natural beauty selection is thorough, to say the least. From brands like RMS, Kypris, Herbivore, and Sunday Riley, Nordstrom went from a minimal natural beauty retailer to our new natural beauty destination.

If you are a fan of natural beauty products (why wouldn’t you be?), keep reading to see our top picks from Nordstrom’s new natural beauty range.

1. Anti-Aging Serum

Youth to the People Kale + TriPeptide 37 Vitamin C Age Prevention Firm and Brighten Serum ($62)

This vegan and cruelty-free serum is packed with superfoods that firm and brighten skin for a smoother, more taught complexion.

2. Resurfacing Mask

Herbivore Botanicals Blue Tansy AHA + BHA Resurfacing Clarity Mask ($48)

While it was hard to pick a favorite amongst Herbivore's skincare products, this resurfacing mask is a truly effective treatment that uses white willow bark and salicylic acid to gently exfoliate and unclog pores.

3. Brightening and Plumping Serum

Sunday Riley Space.NK. Apothecary Sunday Riley Good Genes Treatment ($105)

If you are looking for glowy, dewy skin, this serum from Sunday Riley is a must. While I don't use it as often as I should, when I do, my skin is noticeably brighter and much healthier-feeling.

4. Face Oil

Rodin Olio Lusso Jasmine/Neroli Luxury Face Oil ($170)

There is a reason Rodin's oils have a cult following: They work. This oil, a combination of neroli and jasmine, works to both hydrate skin and prevent signs of aging. 

5. Spot Treatment

Mario Badescu Drying Lotion ($17)

When stubborn pimples arise, Badescu's lotion is my go-to spot treatment. Its formula of salicylic acid and calamine clears up my blemishes in a matter of days, if not overnight.

6. Lip Balm

Lanolips 101 Ointment Multipurpose Balm ($17)

If you are a fan of cult-favorite Aquaphor, you will love this all natural multipurpose balm. I should know—I recently made the switch and couldn't be happier with how well it moisturizes and repairs everything from my cuticles to my chapped lips.

7. Primer

Kypris Beauty Pot of Shade Heliotropic Treatment Primer SPF 30 ($68)

Kypris's multipurpose product protects skin from UVA and UVB rays while also priming it for makeup.

8. Luminizer

RMS Beauty Living Luminizer ($38)

If you are looking for an all-natural highlighter, look no further than RMS's cult-favorite luminizer, which adds a pearly highlight to cheekbones while also nourishing skin with coconut oil.

9. Lip and Cheek Tint

Tata Harper Skincare Volumizing Lip & Cheek Tint ($36)

If you haven't yet noticed, I am a big fan of multipurpose products, and I absolutely love this lip and cheek tint, as it gives just enough color to show I'm wearing makeup while simultaneously healing my lips and skin.

10. Blemish Serum

Odacité Bl + C Black Cumin-Cajeput Pimples Serum Concentrate ($32)

This blemish serum targets breakouts with black cumin oil and cajeput, which work in tandem to halt the formation of bad bacteria and prevent pimples.

Want more natural beauty product recommendations? Check out the 13 best natural beauty products of 2016.

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