It's official: The K-beauty craze is bypassing its core crowd of skincare fanatics and diving straight into the mainstream. You can find Mizon Snail Cream ($38) and Missha Sheet Masks ($8) at your local Target, and Nyx-like makeup brand Etude House just arrived at K-beauty online destination Soko Glam. And now, one of our favorite department stores is getting in on the action.
Nordstrom has announced that it will open an extensive K-beauty pop-up shop tomorrow, and it's all officially live—both online and in selected stores across the country. There are more than 500 (!) different products, with cult-favorite brands like Too Cool for School, ID.AZ, Onnu, and Huxley, all available for the picking—and that means everything from gold-infused cotton swabs to jelly eye shadow. Basically, it's the Willy Wonka Chocolate Factory of the beauty world.
The only downside is that it won't be there forever—you'll have a little more than a month before Nordstrom makes way for Korean clothing brands in March. As for us, we'll be running, not walking, to the Los Angeles location.
Below, peruse the colorful products we're most stoked to shop.
Between its adorable packaging and cult-loved formulations, It brand Too Cool for School simply can't be beat. Get acquainted with this ultra-blendable blush formula, which is available in three eye-catching hues.
If only all milk cartons doubled as sheet-mask receptacles.
We're huge fans of this brow marker, which delivers the perfect amount of pigment for sparse arches. (And the handy dual brush makes for some natural-looking blending.)
How pretty would this sculptural soap look by your bathroom sink?
The only reassurance any of us will ever need.
Buy it for the guy in your life or keep it for yourself. This all-in-one anti-aging lotion was technically formulated for men, but why shouldn't we all reap the benefits?
Don't we all want to lock eyes with a well-coiffed garçon named Pierre?
Thanks to an infusion of antioxidant-packed cactus oil, this face moisturizer can stand up to even the most desert-like dry complexions.
Moisturize skin, blur pores, and lightly cover imperfections with this SPF-fortified BB cream.
What do you have your eye on? Tell us in the comments below!