9 Incredible Products We Want to Buy From Nordstrom's Korean Beauty Pop-Up
It's official: The K-beauty craze is bypassing its core crowd of skincare fanatics and diving straight into the mainstream. You can find Mizon Snail Cream ($38) and Missha Sheet Masks ($8) at your local Target, and Nyx-like makeup brand Etude House just arrived at K-beauty online destination Soko Glam. And now, one of our favorite department stores is getting in on the action.
Nordstrom has announced that it will open an extensive K-beauty pop-up shop tomorrow, and it's all officially live—both online and in selected stores across the country. There are more than 500 (!) different products, with cult-favorite brands like Too Cool for School, ID.AZ, Onnu, and Huxley, all available for the picking—and that means everything from gold-infused cotton swabs to jelly eye shadow. Basically, it's the Willy Wonka Chocolate Factory of the beauty world.
The only downside is that it won't be there forever—you'll have a little more than a month before Nordstrom makes way for Korean clothing brands in March. As for us, we'll be running, not walking, to the Los Angeles location.
Below, peruse the colorful products we're most stoked to shop.