New Indie Beauty Brands You Haven't Tried Yet (but Should)

Adrianna Barrionuevo

While our stylish friends at Who What Wear are constantly on the search for the next big thing in fashion, we're always looking out for new beauty brands that we think are about bound to become hits. Naturally, we always come back to a few tried-and-true products, but the most fun part about beauty is exploring new lines and innovations some of the lesser-known brands have to offer. And just because you've haven't heard about these up-and-comers doesn't mean they're not worth a try. In fact, most of these small-batch companies have the luxury of using the highest-quality ingredients to deliver top-notch results for their customers, which means it's only a matter of time before they become cult favorites. From skincare to hair and makeup, we've rounded up five of our current favorite under-the-radar brands making it into our top shelves, because sometimes, you have to step outside of your comfort zone.

Read on to learn about the five indie beauty brands you should consider giving up shelf space for.

Which brand speaks to you most and are likely to try? Tell us in the comments!

Opening Image: Root Science

Add a Comment

More Stories
1