15 New Beauty Launches to Swoon Over in February
It’s February and love is in the air… as in, we are doodling imaginary hearts over some pulse-quickening new beauty launches. From nighttime versions of cult moisturizers to thickening and bounce-giving hair products aplenty, our hearts are full this month regardless of our relationship status—V-day plans (or lack thereof) be damned. Ready to meet your next beauty soulmate? Keep scrolling for new 15 products you’ll be happy you met this month—no bad first dates, we promise.
Memo French Leather Rose ($700)
If Lea Seydoux was a perfume, this half-leather, half-rose scent from Memo would be it. Yes, the price tag is staggering, but the white leather case and book of France-inspired poetry makes it incredibly unique. Scent-wise, lime, rose, and suede accord swirl together for an opulent perfume that's inviting, but mysterious—in other words, totally French.
NCLA Take a Bow Nail Collection ($16)
It may not feel like spring outside quite yet, but your nails can get in the right mindset. NCLA’s ballerina-inspired new collection is the perfect way to do so, featuring light baby pink, gray-lavender, pearl sheen, and—our favorite—an eye-catching gold and a pink holographic shade called Prima Ballerina.
Bobbi Brown Face Masks (Instant Detox, Skin Nourish, Radiance Boost) ($47)
Bobbi Brown's first-ever face masks don't disappoint. The three formulas, each with a different purpose (clarifying, hydrating, and brightening) can be used individually or together by multi-masking. Plus, they'll look so pretty on your bathroom counter.
We're suckers for a color-changing product, and this universally flattering stick is yet another to add to our ever-growing collection—though the results are more subtle than most. The product adds a soft sheen wherever applied. On the cheeks, it gives a faint pink flush, while the tint on the lips is more subtle—you’ll get a richer color by layering it with other lip products.
The Universal Stick will launch February 4.
W3ll People Bio Correct Concealer ($23)
We hold concealers up to high standards: They need to cover without caking and preferably not exacerbate the problem in the process. W3ll People's new version is all of that and more. The mousse-like formula glides on effortlessly without heaviness, while ingredients like coffee, algae, and peptides actually help diminish the dark circles you're trying to hide. Genius.
Dove's new Regenerative Nourishment line wants to solve your dry-hair problems. The three-part system repairs the internal structure of your strands with red algae extract and its proprietary Keratin Nutricomplex, leaving you with a softer, stronger mane.
Charlotte Tilbury Magic Night Cream ($145)
Charlotte Tilbury's Magic Cream ($100) has practically reached cult status and is revered and hoarded by models and editors alike. Which is why we subsequently freaked out when we found out the makeup guru was launching a nighttime version—and sure enough, it didn't disappoint. The thick, fragrant-smelling cream melts into a serum texture when massaged into the skin and infuses your complexion with ingredients like Winter Daphne stem cell extract, retinol, and algae. Basically, glow in a tub.
Thin-haired girls, take note. OGX's new Bamboo Fiber-Full line plumps your strands with bamboo fibers and soy proteins for shampoo commercial-level bounce.
Tom Ford Patent Finish Lip Color ($52)
If you (like us) were expecting a sticky, high-shine, glossed-up finish from these luxe lip pens, you're in for a surprise. The formula goes on light as a feather, no stickiness in sight, and coats the lips in a color that's more a stain than a gloss. We can't get enough of the subtle finish and longevity (your lips will carry a nice flush for hours). We'll take one in every color, please and thanks.
Oribe The Cleanse Clarifying Shampoo and Conditioner ($44)
Build-up, dullness, general lack of body and bounce—all signs your hair needs to press reset. Oribe's new clarifying shampoo and conditioner want to help you do that without leaving your strands stripped bare. Volcanic ash, green tea, and eucalyptus extract work together to cleanse and invigorate your scalp, delivered via a mousse formula that transforms into a satisfying lather. Extra bonus: The formulas are sulfate- and paraben-free.
Which of these products are you most excited to try? Tell us below!