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Navy: Your Fall Color Must Have

Why dark blue is the smartest color to buy right now. (Just ask Thakoon and Jason Wu!)

Spend a little time Googling ‘color psychology’ and you’ll discover that navy is one of the best shades to stock in your makeup bag. Apparently the hue represents confidence, intelligence, stability, and power; some researchers go so far as to call blue the world’s most liked color. (Really, it’s universally flattering!) So maybe you shouldn’t pick your makeup based on public opinion, but the bottom line is that navy’s just a gorgeous color. Just ask Thakoon and Jason Wu, both of whom send a modern navy eye down their fall runways. Since then Jessica Alba, Emmy Rossum, and Karolina Kurkovahave have made the transition from summer’s electic blue to a richer navy. Still scared to try a bold eye? Follow Ashley Madekwe’s lead and pick up the shade in nail polish form, or ease into the hue with dark blue mascara. Now don’t you look smart.

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