From fighting against patriarchal standards of beauty to the pure ease of it, there are plenty of reasons we love the "no-makeup makeup" look so much. We're all about playing up our features instead of hiding them, and no other beauty look seems to achieve that better.
We turn our attention now specifically to the eyes. The key to a natural eye shadow makeup look is sticking to a neutral palette that matches your skin tone and all its under and overtones. From slight shimmers to even a pink shadow, we rounded up looks that hit that sweet spot of looking natural while wearing a defined eye makeup look.
Scroll down to see how our favorite celebrities wear this trend.
Jessica Alba lets her natural pregnancy glow shine through with minimal makeup, defining her eyes with long lashes and a little bit of nude shadow.
Issa Rae wears an eye shadow with a subtle shimmer that closely matches her rich skin tone to brighten up the eyes.
A faint pink eye shadow that matches Margot Robbie's blush creates a natural-looking warmth around the eye area.
Zoë Kravitz keeps it super natural by just lining her eyes for definition and wearing a soft neutral shadow for a little color.
Tracee Ellis Ross may look like she's not even wearing any eye shadow, but there is a faint shade of light beige to brighten up the eye area.
Jamie Chung wears a shimmery beige eye shadow to add a little oomph to her eye makeup look.
It's all about matching your nude lip to your eye shadow with this beauty look from Chrissy Teigen.
Allison Williams wears an understated nude shimmer around the eyes with no liner and long lashes.
Susan Kelechi Watson proves that copper eye shadow can look natural when you don't pack on the color.
Gigi Hadid wears one of the prettiest light shimmers around her eyes.
Next up, check out the natural eye makeup products we're loving right now.
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