The Indie Makeup Brand All the Cool Girls Will Be Buying in 2016

Mary Peffer
PHOTO:

@nickaylarivera 

Edgy beauty lovers, listen up! There’s a new cosmetic line launching in 2016, and it’s created just for you. Milk Makeup, the brainchild of beauty insiders Mazdack Rassi, Zanna Rassi, and Frank B., is releasing an 85-piece cosmetic line worth knowing. Described as “high-concept, low-maintenance beauty essentials for the Milk Girl,” the paraben-free, vegan-friendly, and eco-conscious cosmetic line will launch on the brand’s website on February 8, with all items priced between $12-$48. We haven't seen any campaign imagery yet—we assume it will be off-duty models clad with a no-makeup-makeup look—but we did spy the above selfie from photographer Nickayla Rivera and we're kind of obsessed with the minimalist packaging. Keep scrolling to see the offering. 

Can’t wait to spend that holiday gift card until 2016? Shop stellar beauty products from a few of our favorite stores!

Opening Image: ImaxTree

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