As much as we want to deny it, we’ve all been guilty of committing some sort of beauty faux pas. You know, going overboard with contouring (oops) or wearing too much makeup (yep, been there). And the worst part is we don’t even realize it until we’re cringing as we look through old pictures. So how do you overcome bad beauty habits?
The first step is understanding the products you’re using. “Your strongest weapon is your ability to read a label,” says Shirley Pinkson, makeup artist and co-founder of the eco-friendly line W3LL PEOPLE. “I love helping people make better choices. This seeded my mission to create high-performance makeup made with premium, organic, good-for-you ingredients, not only because it’s the right thing to do but because they’re better.”
And when your makeup is better, so is your ability to use it. But before you go off and slip back into one of your old habits, remind yourself of Pinkson’s mantra: Own your beauty. You should use makeup to help enhance your features rather than hide them. With that in mind, we asked Pinkson and fellow makeup artist Afton Williams to give us the pointers they share with their clients.
Know Your Skin Type
W3LL PEOPLE Altruist Foundation Powder ($25)
First off, having a clear understanding of your skin type is more important than you might think, they tell us. “Knowing your skin type determines your choices when it comes to beauty products,” explains Pinkson. “That way you’re able to pick the right foundation formula to meet your skin’s needs.”
How do you determine your skin type? Pinkson says to ask yourself a few questions: How does your face feel after using a normal cleanser, how soon does it take your skin to get shiny or oily, and where does it get oily? “Typically most clients are normal to dry if their skin maintains a non-shiny appearance for an hour or more after washing. A combination complexion has oil around the nose, forehead, and chin within an hour. A true oily complexion becomes shiny and sticky to touch soon after cleansing.”
The solution? W3LL PEOPLE’s Altruist Powder Foundation ($25) is full of healthy ingredients that give skin a velvety finish, which is perfect for oily or combination skin. Organic aloe soothes, freshwater pearls rejuvenate, algae complex brightens, and zinc helps protect against environmental damage. For normal to dry skin, the Narcissist Cream Stick Foundation ($29) is ideal. The creamy formula is made with hydrating ingredients like castor oil, which makes it particularly easy to apply—not to mention the way it melts into skin. It naturally conceals imperfections and evens out skin tone while giving it a dewy, fresh finish.
Use Setting Powder on Concealer
W3LL PEOPLE Bio Brightener Invisible Powder ($22)
We all know the importance of setting our makeup once our look is complete, but what about setting your concealer? You probably don’t think about it, but Williams tells us how important it is: “Not only will it keep your concealer in place, but it’ll also prevent your blushes or other colors from sticking to the still-wet concealer spots.”
This ultra-fine loose powder provides invisible coverage while softening imperfections. It comes in one universal shade that adapts to all skin tones, and can be used by itself or to set foundation or concealer. What’s more, it’s formulated with fresh water pearl which brightens the complexion, leaving a natural-looking glow.
Don't Leave Your Lips Bare
W3LL PEOPLE Bio Extreme Lip Gloss ($15)
“No look is complete without applying lip color,” shares Pinkson. “A neutral peach or pink lip shade will enliven a complexion. If you don’t wear lipstick, a simple swipe of gloss can instantly freshen up a look.” Pinkson recommends the brand’s lip gloss. The formula plumps lips, hydrates with coconut oil, and soothes with organic aloe.
Prep Your Skin Before Application
W3LL PEOPLE Bio Booster Facial Serum ($29)
Prepping your skin is equally as important as your makeup application, says Williams: “Cleanse, tone, moisturize, prime—then apply your makeup.” This step is essential for a flawless face. After all, nobody wants to enhance anything that shouldn’t be enhanced (like dry skin). “You can find products that’ll knock out a few steps in one, and those can be your go-tos,” she adds.
W3LL PEOPLE’s new all-in-one serum literally does everything. It repairs, rejuvenates, calms, hydrates, and improves your complexion with just a few drops. Broccoli seed oil primes and perfects skin, turmeric calms and reduces redness, raspberry seed combats breakouts, and rosehip oil hydrates and brightens.
Think About Your Eyeliner Placement
W3LL PEOPLE Expressionist Liquid Eyeliner ($18)
The one makeup mishap that drives Pinkson particularly crazy is when people only apply eyeliner to the bottom lid. “Placing liner on the bottom lid instantly drags the eye down,” she tells us. “After a long day at work, look in the mirror—you’ll see a smudgy, tired raccoon eye looking back.” The solution? Apply the liner on the top lid; it’ll really help open up the eyes. In fact, for the most rested, bright-eyed look, apply this eyeliner to the top lid only.
If you’re looking for your next holy grail eyeliner, look no further. This all-natural formula is water resistant and smudge-proof. Plus, it’s especially easy to use, thanks to its fine felt-tip applicator, which glides evenly without pulling or tugging on skin. Plus, organic ingredients like eyebright and rosemary soothe and nourish the sensitive eye area.
Shop More Good-for-Skin Favorites
W3LL PEOPLE Bio Tint Multi-Action Moisturizer SPF 30 ($29)
A tinted moisturizer/sunscreen hybrid that protects while improving skin? Count us in. Thanks to the pure zinc sunblock, this product gets top ratings for health and safety from the Environmental Working Group. This lightweight beauty balm boasts a powerful lineup of rejuvenating organic botanicals, including W3LL PEOPLE’s superstar ingredient, broccoli seed oil, which seamlessly blends into skin, giving it a natural-looking glow.
Ready to make better beauty choices? Start by shopping the entire W3LL PEOPLE collection.