8 Amazing Korean Beauty Products Hiding at Ulta

Faith Xue

After my recent trip to Seoul, I feel like I glimpsed into the future of beauty. Korea is light-years ahead of us here in the U.S. when it comes to innovation and ingredients, and I would have gladly spent hours—nay, days—wandering the streets of Myeong-dong swiping, swatching, and buying. The textures are mind-boggling (How is this matte lip cream so fluffy and light? This highlighter so balmy and dewy?) and the delivery systems make you wonder, Why didn’t I think of that? (Because you aren't living in Seoul, that’s why.) It was inspiring, to say the least, and I’m grateful for K-beauty sites like Soko Glam that bring these whimsical yet effective products to the states. But here’s a little secret: One of your favorite beauty meccas also happens to have a pretty killer K-beauty section. Turns out, Ulta—your one-stop shop for born-in-the-USA staples like Urban Decay to Maybelline—has slowly but surely been expanding its K-beauty offerings.

Ahead, you’ll find some of the store’s top sellers along with team Byrdie’s personal favorites. You will suddenly feel click-happy, so it’s best to just have your credit out and ready—don’t say I didn’t warn you.

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