Career Code: Birchbox CEO Katia Beauchamp

Lindsey Metrus

In honor of Hillary Kerr and Katherine Power’s upcoming book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($12), we’re kicking off an interview series featuring 17 questions (in honor of the book’s 17 chapters) about the work lives of the most inspirational female leaders in the beauty industry.

Unless you've removed yourself from society and all media for the past six years, there's a good chance you've heard of the beauty subscription box service giant Birchbox. The first of its kind, the company's original basis is that for $10 a month, five custom-tailored product samples will be sent to your door along with corresponding information on how to use them. If you fall in love with the samples (which you're sure to do), you can purchase the full-sized product on the Birchbox website, or if you're in the NY metro area, you can visit their brick-and-mortar store in SoHo. But it doesn't end there—Birchbox is growing by the minute, breaking into a social-only brand campaign where you can purchase products on Instagram using the hashtag #BirchboxCart. But enough of our side of the story—we tapped the brain of co-founder and CEO Katia Beauchamp to learn how she's helped grow and cultivate such a beloved brand.

 

Can't get enough Birchbox? Check out some of the little-known products with over 10,000 reviews on their site!

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