L.A.'s Cool Crowd Flocked to This Activewear Launch Party Yesterday
In case you haven't already heard, we're pretty stoked about the launch of JoyLab, the new activewear line we created with Target. With fashion-forward styles meant to be worn from the gym to brunch and beyond, we essentially manifested the off-duty collection of our dreams: cool-girl designs in high-performance fabrics, all at an affordable price point. Needless to say, we're stocking up in bulk.
The excitement hit a fever pitch yesterday, when we invited some of L.A.'s coolest wellness influencers to our launch event at CruBox in West Hollywood—all decked out in JoyLab, natch. After throwing punches in a super-sweaty boxing class, attendees browsed styles from the collection and refueled with matcha drinks from Alfred and São açai bowls.
Priv, the on-the-go beauty app that connects users with wellness and beauty professionals, also sponsored a mini braid bar—all the better to keep attendees looking gram-worthy, even after sweating through hardcore interval training.
We were thrilled to host some of our favorite influencers (and THE/THIRTY contributors!) to celebrate JoyLab—Chelsea Miller (above), Pam Allier, Marianna Hewitt, and Bambi Northwood-Blyth were just a few of the many familiar faces in attendance. All in all, it's a testament to how much we can get behind JoyLab—a collection that's about bringing high style and performance to all.