L.A.'s Cool Crowd Flocked to This Activewear Launch Party Yesterday

Victoria Hoff
PHOTO:

Erin Pederson

In case you haven't already heard, we're pretty stoked about the launch of JoyLabthe new activewear line we created with Target. With fashion-forward styles meant to be worn from the gym to brunch and beyond, we essentially manifested the off-duty collection of our dreams: cool-girl designs in high-performance fabrics, all at an affordable price point. Needless to say, we're stocking up in bulk.

The excitement hit a fever pitch yesterday, when we invited some of L.A.'s coolest wellness influencers to our launch event at CruBox in West Hollywood—all decked out in JoyLab, natch. After throwing punches in a super-sweaty boxing class, attendees browsed styles from the collection and refueled with matcha drinks from Alfred and São açai bowls.

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