We brunettes might not have to deal with the same issues that plague our blonde friends—among them, that pesky chlorine-induced green hue—but we’re certainly tired of all the fading we have to endure. Once we attain our gorgeously rich brown hue of choice, it takes serious upkeep to keep it looking vibrant—and that’s why we brown-haired editors are so serious about curating a top-notch haircare arsenal. Our products of choice these days? Everything from the John Frieda® Brilliant Brunette® Visibly Deeper® line, which works for brunettes of every shade, from a fall-ready deep chestnut to a breezy bronde.
Ready to banish mousy-brown hair for good? Keep reading to learn about the new line that’s changing the game for brunettes.
John Frieda Brilliant Brunette Visibly Deeper Colour Deepening Shampoo ($13)
Is your shampoo working for you or against you? With this John Frieda® product pick, you’ll get the cleansing care that you crave, plus added depth and richness. Formulated with cocoa and evening primrose oil, you get a gorgeously intense brown in between salon visits.
John Frieda Brilliant Brunette Visibly Deeper Colour Deepening Conditioner ($13)
Enviable hair goes beyond colour—texture and health are also key, which is exactly why this second-step product is so important. Not only will it help gradually build a deeper, richer hue when used with its cleansing counterpart, but the nourishing formula will also keep your hair feeling and looking healthy, too.
John Frieda Brilliant Brunette Visibly Deeper Colour Deepening Treatment ($13)
Colour us curious with the depths that this brunette-deepening treatment is capable of. Revitalize your dull hair in five minutes with this semi-permanent product that offers a deep, rich brown hue and lustrous finish.
How do you keep your brunette from fading? Let us know in the comments below!