11 Under-the-Radar Japanese Skincare Products You Need to Try Now

Hallie Gould

We’ve done a ton of investigative reporting about the ins and outs of Korean skincare and the current beauty trends according to our K-beauty correspondent and Peach & Lily founder Alicia Yoon and all-natural Korean skincare website Glow Recipe founders Sarah Lee and Christine Chang. But what we haven’t tapped into yet is all the magical, effective, and innovative products hailing from Japan. There are a few we’ve all heard of, but many that have flown under the radar in the U.S.

So, we’re about to make all your beauty dreams come true. Keep reading for ten of the coolest makeup and skincare products from Japanese brands.

Do you have any favorite under-the-radar products? Let us know in the comments below!

This post was originally published at an earlier date and has since been updated.

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