Meet the Online Beauty Shops You've Never Heard Of
Karen Rosalie for The Chriselle Factor
Where would we be without the Internet? Getting lost and having to ask strangers for directions (shudder), settling for a subpar taco restaurant when there’s a five-star spot right around the corner (pre-Yelp), writing letters… The world was a dark place indeed. Though there are many things that have changed since the rise of the Internet, none has as much impact on the way we consume and purchase than online shopping. Now we can order anything (from $1000 purses to sketchy couches to an entirely new skincare regimen) with just a click of a button. When it comes to beauty, we have our go-to stalwarts when we’re feeling click-happy: Sephora.com (where we will never tire of reading the user reviews), Ulta.com, and VioletGrey.com rank high on our list. But there’s a whole other world of online beauty shops out there, shops that carry exquisite French creams, shops that prove natural is indeed the epitome of chic, and many, many more.
Ahead, you’ll find five magical, expertly curated shopping sites to indulge your beauty addiction. We hope they help you discover new favorites—or at the very least give you an excuse to take a longer lunch break. Warning: Spending may ensue.
Keep scrolling for five under-the-radar online beauty shops we love!
Think about everything you know about green beauty—then promptly forget it. LeVert Beauty wants to remind you that eco-friendly, natural, and clean can also be chic, and the sleek site and product selection prove it. The brainchild of former beauty copywriter Ana Congdon, LeVert—French for green—was created to be a safe, stylish counterpart to mainstream beauty, fueled by a deep-seated personal dream to bring natural beauty out of the dark granola ages. Every product on the site is free of toxic ingredients and carefully curated by Congdon herself. Natural-beauty newbies can dip their toes in with Ilia’s playful lipsticks and Kjaer Weis’s minimal silver compacts, while those already on board can explore lesser-known brands like Vintner’s Daughter and Lurk.
So you’ve got a serious case of wanderlust. Us, too. The next best thing to booking a ticket to Paris or London? Heading over to Ayla Beauty, a site that curates the most-loved nontoxic beauty products from overseas. It’s where we discovered Medik8’s BetaGel ($68), the acne-fighting gel from the UK that’s a miracle in a tube, and BioRecept NéoBio ($68), the super-light moisturizer French models use to combat smoker’s skin (true story).
Makeup artists know best—this is every beauty editor’s life mantra. Which makes Reed Clarke, an online beauty shop curated by celebrity makeup artist Fiona Stiles, our dream. Stiles created the site to showcase the products she loves and uses on clients like Elizabeth Banks and Amber Valletta. In other words, take our money. Stiles is also a proponent of natural beauty products, and she uses the site to showcase brands she loves, like Goldfaden MD and Lulu Organics. Also, Mark Townsend told us he swears by the YS Park Gold Bobby Pins ($42), which you can only buy on Reed Clarke—or in Japan.
If you’re a Korean-beauty buff and feel like you’ve prowled through every page of the major K-beauty retailers, allow us to introduce you to Insider Beauty. Founder Angela Kim curates cult-favorite Korean beauty products—from lip masks to cleansing sticks—and houses them in an easy-to-peruse format on her website. You’ll also find in-depth reviews with photos (like this one for Clio’s Tinted Tattoo Kill Brow Kit, $25) for many of the products, in case you’re on the fence about buying—in most cases, the site will convince you to do just that.
If you’re a beauty superstore kind of girl—the kind who can get lost on Sephora.com for hours—then B-glowing deserves a place in your bookmark tab. The site houses more than 200 luxury brands and offers a 30-day return policy, along with free samples with every order. You’ll find beloved brands like Stila and Becca Cosmetics alongside indie greats like It Cosmetics, Skindinavia, and Pai. You will get lost in this site—don’t say we didn’t warn you.
What’s your favorite place to shop for beauty products online? Tell us below!