The True Story of How a Cosmetic Company Comes to Life

Deven Hopp

Whenever we get the chance to meet with the creators of a brand, we always want to know how they started their company. There’s typically an inspiring story and an interesting anecdote behind the initial idea. But these bits of information just give us a peek into what it’s like to start a cosmetic company, and we wanted more. We wanted to know exactly how a brand goes from conception to packaging to retail shelves. So we tracked down the co-founder of one of our favorite skincare brands, Rachel Edlich, who, with her sister, Liz, created something they originally envisioned as a product to distribute among their friends, but that eventually became Radical Skincare.

Scroll through for the whole Radical story as told by Rachel Edlich.

If you were going to launch your own beauty line, what you call your brand? Comment with the name below!

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