Hannah Bronfman's Beauty Secrets

by Britt Aboutaleb

Don’t be fooled by the “It” girl label, Hannah Bronfman’s a bonafide businesswoman who just happens to have a marvelous sense of style, a side gig DJing New York’s hottest parties, and yes, a famous family. Earlier this summer, Bronfman launched Beautified, an app that allows New Yorkers to make their beauty appointments—manicures, pedicures, blowouts, massages—on the go, and it’s just a matter of time before she rolls it out to the rest of the country. Between that and her jam-packed social schedule, we knew she had a few tricks up her sleeve.

Bronfman fights New York’s killer heat waves with Murad’s Skin Perfecting Primer Matte Finish ($35). “It’s my secret to keeping my makeup in place during a sweaty summer,” she says. “Plus, it evens out my skin tone; it’s actually helping my complexion!” And instead of contouring with bronzer, she just uses a tinted moisturizer one shade darker than her own skin on her nose, cheekbones, and jawlines. A cream formula is always a better choice in the summer—and it’s easier to manipulate than a powder.

If she’s heading from a meeting to a party with just minutes in between, Bronfman says she’s “been having the best time” with Urban Decay’s Heavy Metal Glitter Eyeliner ($18). “The wand is like a little brush and you just put on two coats—as thick or as thin as you want—and it jazzes everything up!”

Bronfman’s year-round beauty secret is our favorite: “I get scalp massages often,” she says. “I’m a huge fan of being touched and petted—it’s a comfort thing—but once I read that massaging your scalp actually stimulates your follicles and helps your hair grow? Now I swear by them.”

More of Bronfman’s favorite products, below!

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