Introducing Goop Wellness, Gwyneth Paltrow's New Line of Supplements
It was only a matter of time before Gwyneth Paltrow cornered the supplement market. Hot on the heels of well-branded female vitamin startups like Ritual and Care/of, Paltrow has announced the launch of Goop Wellness, a series of prepackaged supplements designed for different health issues that keep us from running at 100% on a daily basis.
Each of the four cheekily named packs contains a series of vitamins curated by leading experts in the wellness industry. For example, Alejandro Junger, MD, designed a pack to address adrenal fatigue called Why Am I So Effing Tired? ($90)—it contains an omega-3 supplement, licorice root, an adaptogenic blend, and a phytonutrient multivitamin.
Goop Balls in the Air ($90)
Balls in the Air, meanwhile, was designed by Amy Myers, MD, to tackle overall health and wellness. You'll also find that phytonutrient multivitamin and omega-3 blend in here, in addition to the immune-boosting antioxidant glutathione and broccoli extract, another enzyme-packed antioxidant.
$90 for a monthly pack ($240 if you purchase three months) isn't exactly chump change—but the way we see it, self-care is certainly a noble investment. (And we couldn't have expected anything less than stellar branding from GP.)