What to Buy at Nordstrom's Gwyneth Paltrow–Curated Pop-Up (Spoiler: Everything)

Victoria Hoff
PHOTO:

Goop/Nordstrom

If it were up to us, we'd have Gwyneth Paltrow in our ear every time we went shopping—she has a strong curatorial eye after all. But consider this pop-up shop the next best thing: For the latest in its series of themed Pop-Ins (the first, if you remember, was this epic ode to Korean beauty), Nordstrom has teamed up with Goop. The result is a collection of the very best in natural beauty and wellness, from The Beauty Chef's can't-miss ingestibles to meditation flashcards (sure!) to, of course, Gwyneth's own skincare collaboration with Juice Beauty.

"We love how Goop has created a lively community around everything from zoodles to zen," says Nordstrom Vice President of Creative Projects Olivia Kim, who spearheads the store's Pop-Ins. "They have a way of conveying wellness concepts so they are not only easy to understand but also adopt and make a habit into a ritual." And that's now as simple as perusing the Pop-In's collection from now until it comes to a close on June 22—if you're lucky, you can see it in person at select Nordstrom locations, but it's also all there online (along with tips and recs from GP herself).

And in the interest of curating the exceedingly well-curated, we've already made our picks. Shop them below.

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