I Tried Glossier's Latest Launch, and I'm Pretty Sold on It
Glossier, ever the purveyor of dewy, fresh skin, did the unthinkable: It launched a powder. But as the product's tagline suggests, "It's not powder; it's Wowder." If that just gave you weird "It's not delivery; it's DiGiorno" vibes, I feel you, but don't let the punny name deter you from giving it a shot.
The brand explained in a post on Into the Gloss that it wanted to give customers options. "The simplest answer is that makeup is about choices. The choice to look the most moisturized you've ever looked one day and the choice to blot out your T-zone the next. The choice to think of your skincare as makeup and the choice to set your concealer with something other than hopes and prayers before you leave the house."
Wowder ($22), which comes in three different shades, is meant to mimic the look of skin instead of leaving a mattifying chalky film. The idea is to have the skin still look glowy, not greasy. You can wear it on bare skin for a bit of sheer coverage or place it over your foundation to lock the formula in place. I'm a die-hard foundation fan, so I decided to dust it on top (with the included fluffy brush in a Glossier pink bag, of course) and give it a whirl.
This is my skin at 11:30 a.m. this morning wearing Wowder. Generally, my skin is very oily, so I'm super picky when it comes to setting powders—I need insurance that my skin won't be an oily slick midday. However, I was pleasantly surprised at how nicely the formula sat on my foundation and that it didn't settle into fine lines.
Here I am at 5:30 p.m. My skin has a slight bit of dewiness to it, but it definitely isn't greasy-looking or worthy of a blotting paper attack that happens with some formulas. I actually appreciated the natural glow that showed through and embraced the subtle shine. Another perk of this powder is that it's guaranteed no flash-back, and as someone who was once personally victimized by a freakish white cast underneath my eyes, I'm happy that it's camera-friendly, in every sense.
Final verdict: I love Wowder. I love that I don't feel like a mannequin or (the opposite end of the spectrum) like a greaseball. Nicely done, Glossier.
Have you tried Wowder? What are your thoughts? Please tell us below!