Watch: This Company Makes You a Personalized Shampoo and Conditioner in Minutes

Kaitlyn McLintock

If you've ever been inspired to try a shampoo because of a glowing recommendation from a friend or family member only for it to weigh down your fine hair or leave behind a slick residue on your oily roots, you know that shampoo is a beauty product that's definitely not universal. To find your shampoo soulmate, you need to search for one that fits your hair type and needs. Flat and oily hair? Reach for a clarifying shampoo that also provides volume or density. Thick and dry hair? You likely need a super-rich moisturizing cleanser. 

Function of Beauty aims to take the guesswork out of finding the perfect shampoo by personalizing every single formula for every single customer. All it takes is a quick online quiz. Kind of genius, right? Everything from the desired result to the scent to the color of the formula is your hands. If that's not disruptive, then we don't know what is. 

Watch the full video to see the founder Zahir Dossa show us exactly how each one of these unique shampoo and conditioner formulas is made in its VIP-only SoHo pop-up. 

Want to create your own personalized shampoo and conditioner? Head to Function of Beauty and take the quiz now.

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