Free People's killer new beauty section is officially live and has officially exceeded our highest expectations. Alongside virtually all of our indie standbys like Juice Beauty, RMS, The Beauty Chef, Moon Juice, Rahua, Rituel de Fille, Sun Potion, and One Love Organics, there are also a ton of lesser-known brands worth getting to know. And with everything from meditation mists to superfood powders to kale-based face washes to explore, consider every last one of your beauty and wellness needs met. Oh, and everything is all-natural and cruelty-free.
You can already shop all the goods on Free People's site, but stay tuned as the brand's brick-and-mortar stores start rolling out their own in-house beauty departments this fall. In fact, to get a little preview, we recently ventured out to FP's Studio City location to chat with Jessica Richards, the brand's head beauty buyer—as the founder and owner of Shen Beauty, one of NYC's original natural beauty destinations, she was an obvious fit for the role. Watch below as we talk about the wellness essentials she recommends shopping at Free People and keep scrolling to see 10 other beauty products that have already caught our eye.
This toxin- and sulfate-free conditioner relies on high-powered plant oils to lock in moisture and reveal your shiniest locks ever. (The sleek packaging is just a sweet bonus.)
The fact that Habit's lacquers are all-natural is a rarity in and of itself. But the brand's truly defining characteristic? Every polish is infused with myrrh, which contains anti-inflammatory, antibacterial, and anti-fungal properties.
Every vegan and gluten-free capsule contains a plethora of superfoods to boost your immune system, improve digestion, and promote daily balance.
Chia's status as a superfood is already well-established, but did you know that it makes for an amazing skin elixir as well? This face oil is packed with nutrients and antioxidants to brighten your complexion and reverse aging.
The ampoule in this sheet mask is a blend of skin-perfecting essential oils and plant extracts, to cure whatever happens to be ailing your complexion.
In addition to the friendly reminder to be kind to your planet, this bottle offers a luscious, plant-based conditioner that'll nourish and moisturize even the most damaged tresses.
Byrdie beauty director Deven Hopp swears by this beautifying drink, which contains a high concentration of antioxidant-rich Resveratrol to reverse skin aging from the inside out.
Show your spirals some love with this jojoba- and grape seed oil–based cream, which defines, moisturizes, and battles frizz all in one go.
Feed your subconscious some good vibes with this aromatherapeutic spray, which uses the scents of cedar, lavender, and mugwort to help enhance dreaming.
This post was originally published on July 18, 2016.
Which brands are you most excited to see? Sound off in the comments below!