15 Beauty Drugstore Products We Spotted Backstage at NYFW S/S 18
Name a more iconic, glamorous, and upscale time in fashion than New York Fashin Week. Every single season is dedicated to presenting the most enchanting designer collections. But at Byrdie, we live for the beauty moments. NYFW is full of gorgeous hair and makeup looks showcased on the most stunning supermodels—beauty goals personified.
Coveted makeup artists and hairstylists all come together with their glam squads to create the best looks. Owning all of the high-end clothes sported down the runway might sound like a stretch (a girl can dream, though), but one thing’s for certain—you can surely score the drugstore beauty staples that are used backstage on the models.
Most people get to see models marching down the runway in their finished looks. But as beauty editors, we witness the beautiful madness of backstage where the magic truly happens. Picture models, hairstylists, and makeup artists working vigorously to nail final looks in the middle of the chaos of countless photographers everywhere you turn capturing it all.
One of the coolest things about backstage is seeing designers like Jonathan Simkhai and Christian Siriano rely on drugstore products like Maybelline, E.l.f., Kiss, and Tresemmé to create the dreamiest looks.
Need inspo? Scroll on for all the drugstore beauty products spotted on the runway this season.
Courtesy of KISS
To create this cool, psychedelic nail look, lead nail artist Gina Edwards used KISS Nail Artist Tool Kit. "Nail art is being used in a playful way, pulling bright colors from the collection’s palette to complement Siriano’s evening looks, day dresses and suiting," explains Edwards.
Courtesy of Tresemmé
Jonathan Simkhai used a plethora of drugstore staples, including Tresemmé for hair. TRESemmé NYFW Stylist Odile Gilbert went bold with the hair this season. The inspiration for this look is "all about the women who unapologetically didn't “wake up like this,” says Gilbert. "We believe that when you put work into your hair it makes a confident statement to the world."
Courtesy of e.l.f.
This season, Christian Siriano was inspired by a psychedelic garden, which prompted models to strut down the runway rocking bold and colorful shades.
"Christian’s collection is packed with color, so we’ve gone for a simple, petal pink lip, a fresh face and finish it off with a nod to the 60s, creating wispy lashes and loaded-up mascara,” says lead makeup artist Polly Osmond.
e.l.f. x Christian Siriano Inspired Fuchsia Lip Look ($17)
What's even cooler is that you can buy this entire makeup look for just $17. E.l.f's Buy Now Bundles, inspired by Siriano's show, are available now and include all of the products used to create this look: matte lipstick, lip lacquer, mascara, highlighter, correcting pen, and eye shadow.
Parson followed that up with this powder on top to smooth any blemishes.
Maybelline Facestudio Master Fairy Highlight Prism Pink Opaque ($8)
To nail this soft, watercolor effect, Parson paired golden yellow shade from this highlighter palette with moisturizer and patted it on the creases. She used a blush to blend it outward for a more natural look.
Want more exclusive NYFW Coverage? Check out the beauty products we found out models recently bought.