Seriously: Eve Lom's New Cleanser Might Be Better Than the Original

Victoria Hoff
PHOTO:

Isabella Behravan

Why mess with a good thing? In all honesty, that’s the first thing that crossed my mind when I got word that Eve Lom was releasing a new version of its beloved cleanser. I have a handful of products I truly adore, but this is my OG; it’s the skincare product that got me interested in skincare in the first place. In brief: Roughly three years ago, my “regimen” consisted of haphazardly removing my makeup with wipes (if I could be bothered to remember, which most of the time, I couldn’t). But I couldn’t ignore the buzz around Eve Lom’s

In brief: Roughly three years ago, my “regimen” consisted of haphazardly removing my makeup with wipes (if I could be bothered to remember, which most of the time, I couldn’t). But I couldn’t ignore the buzz around Eve Lom’s best-selling cleanser, and after giving it a try on a whim, I was suddenly hooked—not just on this luscious, transformational product, but on the idea of skincare as a whole.

I am now borderline obsessive about the way I care for my complexion, and of the hundreds of products I’ve cycled through at this point, that cleanser remains one of the few steadfast favorites.

The original product itself is fantastic, in my humble opinion—gentle, luxuriously textured, and deeply hydrating, even on my perpetually dehydrated skin. But what I’ve always appreciated most about it is the ritualistic way it’s meant to be used.

Every Eve Lom Cleanser ($80) comes with a muslin cloth and detailed instructions. You apply the cleanser to your face, soak the cloth in hot water, and hold it up to your face. The steam helps the cleanser lather up and dislodges stubborn grime from deep inside your pores. You repeat these steps a few times until suddenly, you realize your skin is both spotless and baby-soft. You’re essentially giving yourself a small facial every time you cleanse—a far cry from my half-assed wipe habit, that’s for sure.

But I will admit that while I have the routine down to a science at this point, it’s still not the most time-effective habit, especially on hectic mornings when I’m just trying to get myself out the door. And that’s the chief selling point of the brand’s new Gel Balm Cleanser ($60), which essentially pares down the original formula into a highly convenient alternative, down to the packaging: This iteration is housed in a handy pump bottle. You simply massage the product onto wet skin and rinse. No repeats, no steam, no muslin cloths.

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