Cupcakes and Cashmere’s Emily Schuman on Her Day to Date Night Routine

Faith Xue

Blogging pioneer, tastemaker, lifestyle guru, author, new mom—Emily Schuman is a lot of things, but idle is not one of them. Her lifestyle blog, Cupcakes and Cashmere, offers millions of readers a peek into her chic yet relatable life, and since its inception in 2008, her influence has only grown (see: her 261K followers on Instagram and New York Times best-selling book).

Though Schuman says fashion and food were her main inspirations when starting her blog, the new mom isn’t a novice when it comes to beauty either; a quick perusal of the “Beauty” of her site yields makeup looks, hair tutorials, and beauty inspiration a plenty.  Thus, when we got the opportunity pick her brain on all things beauty in honor of her limited edition box with Birchbox, we took it. From her date night beauty essentials to the dry shampoo she swears by, keep scrolling for Emily Schuman’s beauty favorites!

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