15 Secretly Amazing Beauty Products We Never Talk About

Amanda Montell

At Byrdie, it's our job to test and report on the newest and best beauty products on the market. If we try something that changes our lives—even in the smallest way—we are quick to write about it so that you can stay ahead of the curve. (Click here to be the first to know what's new at Sephora right now.)

Still, each of us editors has a few beloved products that sit on the back burner, ones we've somehow never spoken about on Byrdie. It's not that we're trying to keep secrets—we've just never gotten the chance to plug them, simply because they haven't been the right fit or we've used them for so long that we've just forgotten to call them out.

But we thought it was high time to give these never-before-mentioned products their time in the spotlight. From obscure Japanese makeup brushes to the world's best toothpaste, keep scrolling to discover 15 under-the-radar beauty products Byrdie editors love!

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