19 Amazing New Drugstore Launches to Obsess Over
You know that ancient proverb Give a woman some face cream, and she has good skin for a day; teach a woman to shop, and she has good skin for a lifetime? No? Maybe that's not how it goes… But in any event, we at Byrdie firmly believe in the power of shopping smart. Case in point: the drugstore beauty aisle. As much as we love our prestige products, perusing the drugstore section gives us the same warm, fuzzy feeling—even slightly more so considering the fact that drugstore products are wallet-friendlier and oftentimes work just as well as their costlier counterparts. Which is why we've been itching to purchase the latest drugstore beauty launches brimming with skin-transforming products, beautifying makeup, and new innovations that parallel the year's new trends. Want to find out which launches are at the top of our lists? Keep scrolling!
Olay Duo Cleansing Buffer ($10)
Olay's got a new trick up its sleeves, and that trick's iname is Duo. It's a double-sided cleansing sachet that exfoliates while it suds. It's basically a more adult version of soap-on-a-rope, with a moldable soap that contours to your body encased in an exfoliating cloth. It smells like a dream, too. Get ready to ditch your bodywash because this soap of the future is about to change the game.
Garnier Micellar Makeup Removing Towelettes ($7)
I'm not exaggerating when I say that these are the best makeup wipes I've ever used. They're highly saturated in micellar water for maximum makeup absorption and are extremely gentle so you don't get that scratchy feeling some wipes give off. I've been using them religiously for a few months, and somehow, my skin always looks better the next morning. In other words: Get to know Garnier Micellar Cleansing Wipes.
Crest 3D White Strips With Light ($100)
The Whitestrips we've known and loved for years have gotten a 2017 upgrade and now feature—wait for it—a whitening blue light. Touted to work "as well as a $500 professional teeth-whitening treatment," this system will give you the set of pearly whites you've been hoping for.
Garnier Skinactive Moisture Bomb ($17)
This moisturizer has truly become my new favorite skin savior. Even compared with department store brands, I still keep going back to this drugstore offering. My skin looks glowing and luminous every morning after using this gel-cream. I'm absolutely addicted to it.
Infused with Sacha Inchi Oil and Provitamin B5, this deeply hydrating mask transforms hair into the smooth and silky texture we can only dream of—except now, we no longer have to.
L'Oréal Micellar Water ($9)
While popular micellar waters have proven to break the bank a bit, this new offering from L'Oréal has the same makeup magnet properties as prestige brands at more than half the cost. This drugstore offering will hydrate your skin while suctioning up every last bit of makeup, which is everything we can hope for in a toner.
Physician's Formula Mineral Wear Cushion Corrector+ Primer Duo ($17)
Reap the benefits of color-correction in just one simple step. These compacts come in both a yellow/green and pink/purple duo depending on your skin concerns (the latter addresses dark circles and redness while the former handles overall dullness). Just press with your fingers and apply before your foundation for maximum coverage.
Dove Shower Foam (Available February) ($8)
What senior editor Hallie Gould describes as "luxurious" is the drugstore body wash we've been waiting for. It creates a deeply rich foam that cleans your body in only a few pumps for max cleansing with little product. The best part is there's no "tight" feeling when you're done—instead, skin is left feeling soft, smooth, and supple.
NYX Pro Total Control Drop Foundation Brush ($14)
Get ready to add yet another makeup brush to your collection. NYX’s new ProTotal Control Drop Foundation Brush is designed to fit the natural curves and contours of your face, which allows for a more even and precise application that looks extremely natural.
Neutrogena Rapid Wrinkle Repair Regenerating Cream ($26)
If you’ve previously tried retinol products but found them to be too harsh for your skin, Neutrogena’s new product is the answer to your problems. By combining retinol, a powerful anti-aging ingredient, with supreme moisturization, the cream will target wrinkles and dryness simultaneously without any irritation.
Jergens Natural Glow Wet Skin Moisturizer ($11)
Jergens, known for its cult-worthy gradual tanning lotion, is jumping on the in-shower moisturizer trend with their newest launch. Designed specifically to be used on wet skin, this new wave of gradual tanner is perfect for faking a tan come spring.
SkinFix Foaming Cleansing Oil ($15)
Ingredients like jojoba oil, aloe leaf extract, and cucumber extract are incapsulated in this new foaming oil cleanser. We’re excited about this hybrid cleanser because it combines the melting and hydrating capabilities of oil with the powerful cleansing power of a typical foaming cleanser.
Garnier Fructis Style Smooth Air Dry Anti-Frizz Cream ($4)
Anti-frizz creams usually call for an accompanying blowout, but Garnier Fructis’ new cream is formulated to work its magic on hair as it air dries. This is great news if you’ve been trying to cut back on your heat styling and give your hair a break but don’t want to sacrifice style.
Essie Treat Love & Color ($10)
Essie’s newest collection is infused with camellia extract and collagen so that you can paint your way to stronger, more beautiful nails without an extra step in your manicure. The collection launches with four sheer pastel shades: peach, lavender, a pearlized sheer yellow, and pale pink.
Which launch are you most excited for? Please tell us in the comments!