13 Amazing New Drugstore Launches to Obsess Over
You know that ancient proverb Give a woman some face cream, and she has good skin for a day; teach a woman to shop, and she has good skin for a lifetime? No? Maybe that's not how it goes… But in any event, we at Byrdie firmly believe in the power of shopping smart. Case in point: the drugstore beauty aisle. As much as we love our prestige products, perusing the drugstore section gives us the same warm, fuzzy feeling—even slightly more so considering the fact that drugstore products are wallet-friendlier and oftentimes work just as well as their costlier counterparts. Which is why we've been itching to purchase the latest drugstore beauty launches brimming with skin-transforming products, beautifying makeup, and new innovations that parallel the year's new trends. Want to find out which launches are at the top of our lists? Keep scrolling!
Olay Duo Cleansing Buffer ($10)
Olay's got a new trick up its sleeves, and that trick's iname is Duo. It's a double-sided cleansing sachet that exfoliates while it suds. It's basically a more adult version of soap-on-a-rope, with a moldable soap that contours to your body encased in an exfoliating cloth. It smells like a dream, too. Get ready to ditch your bodywash because this soap of the future is about to change the game.
Garnier Micellar Makeup Removing Towelettes ($7)
I'm not exaggerating when I say that these are the best makeup wipes I've ever used. They're highly saturated in micellar water for maximum makeup absorption and are extremely gentle so you don't get that scratchy feeling some wipes give off. I've been using them religiously for a few months, and somehow, my skin always looks better the next morning. In other words: Get to know Garnier Micellar Cleansing Wipes.
Crest 3D White Strips With Light ($100)
The Whitestrips we've known and loved for years have gotten a 2017 upgrade and now feature—wait for it—a whitening blue light. Touted to work "as well as a $500 professional teeth-whitening treatment," this system will give you the set of pearly whites you've been hoping for.
Garnier Skinactive Moisture Bomb ($17)
This moisturizer has truly become my new favorite skin savior. Even compared with department store brands, I still keep going back to this drugstore offering. My skin looks glowing and luminous every morning after using this gel-cream. I'm absolutely addicted to it.
Infused with Sacha Inchi Oil and Provitamin B5, this deeply hydrating mask transforms hair into the smooth and silky texture we can only dream of—except now, we no longer have to.
L'Oréal Micellar Water ($9)
While popular micellar waters have proven to break the bank a bit, this new offering from L'Oréal has the same makeup magnet properties as prestige brands at more than half the cost. This drugstore offering will hydrate your skin while suctioning up every last bit of makeup, which is everything we can hope for in a toner.
Physician's Formula Mineral Wear Cushion Corrector+ Primer Duo ($17)
Reap the benefits of color-correction in just one simple step. These compacts come in both a yellow/green and pink/purple duo depending on your skin concerns (the latter addresses dark circles and redness while the former handles overall dullness). Just press with your fingers and apply before your foundation for maximum coverage.
Dove Shower Foam (Available February) ($8)
What senior editor Hallie Gould describes as "luxurious" is the drugstore body wash we've been waiting for. It creates a deeply rich foam that cleans your body in only a few pumps for max cleansing with little product. The best part is there's no "tight" feeling when you're done—instead, skin is left feeling soft, smooth, and supple.
Which launch are you most excited for? Please tell us in the comments!