23 New Drugstore Launches to Spend Your Entire Paycheck On

by Byrdie

You know that ancient proverb, "Give a woman some face cream, and she has good skin for a day; teach a woman to shop, and she has good skin for a lifetime"? No? Maybe that's not how it goes… But in any event, we at Byrdie firmly believe in the power of shopping smart. Case in point: the drugstore beauty aisle. As much as we love our prestige products, perusing the drugstore section gives us the same warm, fuzzy feeling—even slightly more so considering the fact that drugstore products are wallet-friendlier and oftentimes work just as well as their costlier counterparts. Which is why we've been itching to purchase the latest drugstore beauty launches brimming with skin-transforming products, beautifying makeup, and new innovations that parallel the year's new trends.

Want to find out which launches are at the top of our lists? Click the gallery below to see!

Which launch are you most excited for? Please tell us in the comments!

This post was originally published in January 2017 and has been edited and updated by Faith Xue and Lindsey Metrus.

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