How many of us have felt our self-worth plummet when an Instagram snap doesn’t get as much love as expected? A lot, according to a survey conducted by Dove: Of more than a million girls in the U.K. who have poor body confidence, one in six feel prettier online—something that ebbs and flows based on how many likes they get on a given post.
It’s a sign of the times, but it’s also exactly what inspired Dove’s latest self-confidence campaign. The brand is challenging social media users everywhere to post selfies and other pics with the hashtag #nolikesneeded, as a way of declaring that in the end, the only person’s like that matters is your own.
While the video appears to target a younger generation, it turns out that 20-somethings are actually guiltier of seeking confidence through social media: Dove found that women ages 18 to 23 sought three times as many likes as those from 13 to 17. Not good, right?
It’s all a powerful reminder that as much as we love Instagram, it’s just… Instagram.
In the theme of posting a pic just for yourself, maybe finally go for that #nomakeupselfie, #nolikesneeded. Take the day off with One Love Organics’ Vitamin B Enzyme Cleansing Oil ($42).
What do you think of Dove’s message and statistics? Sound off in the comments below.