Derek Lam's New Fragrances Tell the Ultimate New York Love Story
We've been excited about Derek Lam’s 10 Crosby Fragrance Set since we first got wind of it in January. But this month they released 10 love-inspired videos, one for each fragrance. The films arrive just in time to give us warm fuzzies on Valentine’s Day. Click below to watch the trailer for 1 Street, 10 Stories, 10 Crosby.
Our favorite fragrance, Hi-Fi, is a flirty peony scent inspired by New York City on a Saturday afternoon. The corresponding video by the same title follows one of our beauty crushes, Hailey Benton Gates, as she navigates true love in the digital age on Crosby Street in NYC. Keep scrolling to watch the full film and shop the scent.