Exclusive: Cover FX Just Launched a New Diverse Beauty Campaign That We Love

Kaitlyn McLintock

Cover FX

It's all too common for beauty brands to offer foundations that range across 10, maybe 15, different shades. This is a problem because 10 or 15 different shades clearly don't account for everyone's distinct skin tone variations. To make matters worse, the variety of makeup tones aren't distributed equally; usually, it's people with darker skin tones who find themselves with fewer shade options to choose from.

Lately, however, big name brands have taken steps to remedy this issue (just look to H&M or ASOS, which have both unveiled stunning new beauty campaigns focused on diversity and representation), and Cover FX is the latest.

Today, it launched a new campaign called #NudeIsNotBeige to emphasize and celebrate our different skin tones, and the brand gave Byrdie the exclusive details. "Nude is more than just beige, it’s a variety of golden, pink, and neutral undertones that makes each of us unique," the brand notes. Cover FX isn't just talking the talk, either: Its cult-favorite foundation has been available in a groundbreaking 40 different shades since 2015. Keep reading to learn more about Cover FX's new campaign!

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