7 Cool-Girl Beauty Brands to Check Out If You Love Glossier
Indie cool-girl beauty brands seem to have slipped into the beauty market (and our makeup bags) in the blink of an eye. Yes, we'll never stop loving our Dior mascara, Tom Ford lipstick, and Laura Mercier foundation, but there's a thrill to discovering a little-known product from a cult beauty brand that just can't be matched. From matte, metallic lipsticks to magical beauty waters, there's a whole other world of undiscovered beauty products out there that deserve your attention.
Glosser has paved the way for niche, cool beauty brands, and we'll eagerly snatch up (and love dearly) every new launch, which got us thinking… What other fresh, innovative beauty brands are out there that are flying under the radar? Ahead, you'll find seven It crowd–approved makeup brands you'll fall in love with for their product innovations, design, and quality of ingredients. (It's no coincidence that some of these brands have already created cult followings.)
Keep reading to discover seven cool beauty brands and the products we love from them!
The brand's not lying when it says its makeup is for unicorns, although no unicorns were harmed in this cruelty-free colorful line. With its electric eye shadow duos and drool-worthy lipsticks, Lime Crime has created magical makeup for any mood. It also happens to have a following of a casual couple million on Instagram, where it showcases cool looks and new products.
Keep scrolling to shop some of our Lime Crime favorites!
The sleek, curated line features products that range from rich and creamy lip shades to technology-protecting primers. With fresh packaging and products that work, it is hard to resist (and happens to be a Byrdie team favorite). Additionally, 10% of every sale supports women-led, worker-owned businesses. Its makeup collections also include several artist collaborations, who use Make products to create breathtaking looks.
This fun Korean beauty brand has the cutest packaging and also brings together fun and creative products with the latest skincare technologies (Egg Cream, anyone?). Its products are designed with artist-collaborative packaging, bringing a unique and trendy twist to Korean beauty.
Son & Park are Korea’s two foremost makeup artists, and the ones responsible for the trending Korean beauty dewy skin look—so obviously, products had to follow. The brand strives to enhance skin by creating a youthful look with a glowing finish and deliver innovative skincare products as well as easy-to-use, genius makeup products.