The Product the Kardashians' Hair Guru Calls "Life Changing"
Jen Atkin is responsible for some of the best celebrity hair transformations we've seen (we're looking at you, Khloe Kardashian's perfect lob). Her keen eye for cutting hair at just the right length and styling swoon-worthy looks both on the red carpet and off is uncanny, so when Atkin offers up hair advice or a product endorsement, our ears perk up. Recently, the mane magician posted a video to her Instagram of a curious blue mousse, which had us immediately intrigued.
How amazing is this @colorwowhair brass banned mousse?! Fun Fact: It doubles as a hair toner and there is one for both blondies and brunettes! ???????????????????????? #colorwowcult @ultabeauty ???? @desiraecherie
A video posted by Celebrity Hairstylist (@jenatkinhair) on
The product in question: Color Wow Brass Banned Mousse. According to Atkin, it's "a life-changing, 2-in-1, color-saving formula that doubles as a styling aid." Consider us already sold. However, since we're beauty editors and love talking up a product, we dug a little bit further. Turns out it's formulated with rosins, which help fortify the hair, making it bouncy and shapeable, unlike its familiar-sounding counterpart, resins, which are often the culprit in common hair products that cause stiffness and breakage. What's more, the product comes in two different formulas for both brunettes and blondes to counteract stubborn brassy aftermath we try so hard to beat. Here's to an entirely new post–dye job experience!
Will you give this mousse a shot? Tell us below!
Opening image: The File