10 Celebrity Beauty Brands That Live Up to the Hype

Katie McCarthy

Making fun of celebrity beauty brands is almost too easy, especially given the glut of star-branded fragrances (and more) on the market. So color us beauty editors surprised when a celeb launches a beauty product line that is actually great—and makes an enduring mark on the beauty world. (Jessica Simpson Dessert Treats, we’re not looking at you.)

Keep scrolling to see the celebrity-backed beauty brands we love.

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