We Just Created a Beauty Experience Like None Before It

by Michaela Bushkin

At Byrdie, it's our goal to inspire and educate women on all things beauty. We love sharing new products, makeup ideas, hair tutorials, and skincare regimens with our readers in hopes of helping you discover something new (and maybe even life changing). With this objective in mind, we created an IRL activation of everything our site stands for: the Byrdie Beauty Lab in partnership with Nordstrom.

It's a space where guests can experiment, swatch, and spritz to their hearts' content and even add a few new skills to their repertoire from top industry experts (oh hey, Jen Atkin) at special master-class events. The Lab is open noon to 8 p.m. daily until December 15, so hurry in to discover the best in beauty for yourself. Want a sneak peak of the Byrdie Beauty Lab? Scroll to see our grand-opening party where guests sipped and sampled all night long.

Can't make it to the Byrdie Beauty Lab IRL? Shop the experience online at Nordstrom.

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