The 7 Most Overlooked Beauty Brands at Target

Faith Xue

If we could write a letter to Target, it would go something like this: Dear Target, can we move in? Love you. Sincerely, Byrdie. Our fiery passion for the retailer knows no bounds—and the beauty section has particularly impressed us of late. Sure, we know we can stock up on our classic favorites, like Sonia Kashuk, Pixi by Petra, and ELF, among Target’s red bull’s-eye–filled aisles, but did you know there’s a whole other world of lesser-known beauty brands lurking on those shelves? From hair savers to natural superstars, these brands will steal your heart—and be kind to your wallet.

We’ve rounded up seven of our under-the-radar favorites ahead. Happy shopping!

Have you tried any of these brands? What are your favorite beauty products to buy at Target? Sound off below!

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