The Most Popular Perfumes in America, by City
Like haircuts, colors, and lipstick shades, fragrance trends vary by region. Need proof? Fragrance subscription service Scentbird (for $15 per month, the company sends you a month’s supply of fragrance that allows you to try before you buy) analyzed data from its 35,000+ subscribers to see which perfumes are the most popular in major U.S. cities from Atlanta to Los Angeles. Are they as predictable as Southern belles preferring floral and sweet gourmand fragrances and Pacific Northwest city-dwellers opting for earthy, woodsy scents? Or is the most popular perfume in your city something you’d never expect?
Scroll through to find out!
Viktor & Rolf Flowerbomb ($115)
This floral gourmand fragrance is the favorite in Texas, and it's the most popular in the U.S. "This fragrance's magically evocative notes immediately awaken your deepest senses, giving you the impression of living life in your own secret garden, away from reality," Scentbird co-founder Rachel ten Brink says. "Sambac jasmine, centifolia rose, cattleya orchid, and ballerina freesia bloom on a base of patchouli."
Notes: Patchouli, orchid, black tea, musk, rose
Yves Saint Laurent Black Opium ($90)
"With a glam-rock aesthetic, this addictive gourmand floral entices with notes of black coffee for a shot of adrenaline, white florals to instantly seduce, and vanilla for sweetness and sensuality,” ten Brink says. This Yves Saint Laurent scent is also the second most popular nationwide.
Notes: Vanilla, coffee, jasmine, patchouli, pear
Lancôme La Vie Est Belle ($69)
And for the third most popular perfume in the U.S.? It's Miami's favorite—another sweet scent. "This fragrance is made with the most precious natural ingredients, a modern interpretation of an oriental fragrance with a twist of gourmand," ten Brink says. "It entwines the elegance of iris with the strength of patchouli and the sweetness of a gourmand blend for an incredible scent with depth and complexity."
Notes: Praline, vanilla, patchouli, black currant, tonka bean
"Capturing the glowing clarity of crystal light, Omnia Crystalline illuminates, reflects, and reveals a woman's unique radiance, femininity, and beauty through soft notes of lotus blossom and an elegant, woodsy base," ten Brink says. Think feminine, not girly.
Notes: Lotus, musk, black tea, bamboo, guaiac wood
Prada Candy ($88)
"This fragrance is seductive, pure pleasure wrapped in impulsive charm. Magnified by white musks, noble benzoin comes together with a modern caramel accord to give the fragrance a truly unique signature," ten Brink says. It's carefree yet sophisticated (not unlike the bottle).
Notes: Caramel, benzoin, musk
Violet is actually heart of Daisy, with both the leaves and the petals making an appearance in the scent. Apart from a few fruitier and woodsier notes, the fragrance is really a bouquet of flowers.
Notes: Strawberry, violet leaves, ruby red grapefruit, gardenia, violet petals, musk, vanilla
Nest Indigo ($68)
In Seattle, women prefer something a little earthier. "Moroccan tea, Kashmir wood and black cardamom are enhanced with hints of wild fig and bergamot," ten Brink says. "These notes combine to create a captivating fragrance that transitions well from day to evening."
Notes: Fig, cashmere wood, cardamom, bergamot, black tea
Chloé Roses de Chloé ($95)
San Franciscans love this on-trend rose-based scent. “This fragrance exudes an immediate and incredible freshness, derived from the top note bergamot,” ten Brink says. This sensation is gradually joined by a heart of damascena rose essence, modernized with a magnolia accord. The trail on the skin is of white musk and amber, the signature base of the Chloé house.”
Notes: Rose, musk, bergamot, amber, lychee
Giorgio Armani Si ($92)
"This fragrance combines three notes, blackcurrant nectar, modern chypre, and blond wood musk, with touches of freesia and May rose," ten Brink says. It's the perfect combination of florals and gourmand notes for the Washington, D.C. woman.
Notes: Cassis, vanilla, patchouli, freesia, rose
Does your favorite scent match that of your city? Tell us below!
Opening Image: The Beauty Look Book