These Under-the-Radar Beauty Stores Are the Internet's Best-Kept Secret

Victoria Hoff

We'll happily traverse the aisles of Sephora or Ulta any day of the week. Birchbox will always be our go-to for its super-savvy community of reviewers and impeccable product recommendations. And nothing makes our hearts sing like finding a totally random, totally amazing new product on Amazon

But while we love our old standbys, there's something really thrilling about finding a smaller online boutique with an expertly curated array of brands. More often than not, these sites peddle the indie and natural brands we love as well as niche, new-to-us items we're dying to try. Take it from us: It's never been a better time to shop beauty online.

So as tempted as we are to keep our favorite online haunts on the DL (more for us!), we know it's only right to share the love. Mark our words: These under-the-radar online boutiques are about to seriously elevate your beauty shopping game.

Make sure you get these must-know indie brands on your radar, too. 

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