15 New Sephora Launches to Obsess Over Right Now
Sephora is one of the most beloved destinations for beauty lovers all over the world. The adoration (read: obsession) that we hold for the beauty retail giant is the type of love that’s best expressed through Shakespearean sonnets. But before we start reciting unsolicited poetry, we have to admit that sometimes, even those of us with the strongest beauty devotions can become overwhelmed by the vast array of newly launched makeup, skincare, and hair products.
Seriously, when attempting to stay up-to-date on Sephora’s new products, we sometimes find those glittering black shelves more daunting than delightful. It’s impossible for a single person to sift through every last one. That’s why we’re doing it for you. Here, we’ve assembled the best new launches across all categories, so you can stay up to date on the latest beauty innovations. Keep scrolling to behold the best newly launched Sephora products in all their glory.
15 New Sephora Launches to Obsess Over Right Now
Antonym Organic Highlighting Blush ($42)
Come for the highly photogenic packaging, stay for the impeccably crafted organic formulas. Cult-fave natural makeup brand Antonym has landed at Sephora—a testament to the store's ever-growing clean beauty department. You're bound to be impressed by every one of the label's mineral formulas, but we can vouch for this highlighting blush in particular: It's a 2-in-1 approach to an ultra-flattering summer glow.
Laura Mercier Flawless Fusion Ultra-Longwear Foundation ($48)
You can always trust Laura Mercier makeup to offer incredible coverage, and its newest foundation launch is no exception. Sephora reviewers are already smitten with its buildable, long-wearing formula, silky-smooth texture and matte finish.
The Beauty Chef Inner Beauty Powder ($70)
Australia's favorite supplement brand has landed in the biggest beauty retailer in America, proving once and for all that inner beauty is here to stay. Snag a tub of the Beauty Chef's signature Glow powder to reap all the coveted benefits of probiotics (which include healthier digestion and prettier skin, among others).
tarte Clay Stick Foundation ($39)
Applying foundation has never been easier. This 12-hour wear, creamy clay foundation stick melts right into your skin, delivering buildable, natural-looking coverage. One Sephora reviewer writes that after applying the foundation, her skin looked "so fresh, smooth and flawless."
Tatcha Violet-C Radiance Mask ($68)
Tatcha is known for its cult-favorite and oh so aesthetically pleasing skincare products, and its Violet C Radiance Mask is no different. This decadent anti-aging mask is packed with Japanese beautyberry, two types of vitamin C, and AHAs from seven fruits, practically guaranteeing glowing skin.
Lilah B. Divine Duo Lip & Cheek ($46)
This minimalistic collection is finally making its debut at Sephora. Lilah b. believes in the simplistic approach to beauty, helping you declutter your routine and maintain a radiant glow. This Lip and Cheek duo gives you a subtle flush and takes about five seconds to apply. Talk about simple beauty.
Kevyn Aucoin The Neo Limelight ($58)
Kevyn Aucoin’s swoonworthy new highlighter combines three iridescent shades in one package. The gorgeous ombré pan starts out with a subtle shimmery pink that slowly builds to deep lilac. Although the product is first and foremost a highlighter, it can definitely double as a fresh, springtime eye palette.
Smashbox Be Legendary Liquid Lip ($24)
Smashbox is welcoming a new iteration of its cult-favorite Be Legendary lipsticks to Sephora shelves. The liquid formula is a combination of a metallic and gloss finish. If you’re hesitant about partaking in the metallic lip trend, worry not. The three colors, ranging from rose gold to brick red, are surprisingly wearable.
Perricone MD Super Greens Dietary Supplement ($80)
This new supplement from Perricone MD is packed with antioxidants, probiotics, and vitamins to nourish your skin from the inside out. The 30 packets of green powder are made from 11 vegetables—we’re talking superfoods like kale, spinach, parsley, wheat grass, broccoli, and spirulina. So next time you’re picking up your favorite mascara or foundation, pick up a health supplement too.
Skin Laundry Hydrating Cream Face Wash ($20)
Skin Laundry offers some of the industry’s most underrated products; they’re somehow gentle, effective, and affordable. The latest from the brand is this ultra-hydrating cleanser, which features ingredients like aloe and macadamia nut oil to leave your skin clean and nourished, not stripped.
Glamglow Plumprageous Nudes Collection Lip Treatment ($24)
Glamglow has expanded its Plumprageous range to include a nude collection. The neutral shades come in three different finishes—matte, gloss, and metallic. They boast the same tingly formula we already know and love, packed with botanical actives like shea butter, tripeptide, and tamarind extract. As a bonus, they sport saucy, Hollywood-inspired names like Casting Couch and A-List.
LXMI Pure Nilotica Melt Nourishing Balm-to-Oil ($62)
Luxury skincare brand LXMI just launched your new must-have moisturizer in Sephora stores nationwide. The unique balm-to-oil formula is made from a single ingredient, Nilotica reserve, which offers 25% more essential fatty acids than shea butter. Did we mention it’s also organic and 100% natural? In fact, the formula is so pure that it’s safe to eat.
Too Cool for School Dinoplatz Dear Brachiosaurus Blotting Paper ($8)
Always adorably packaged, Too Cool for School welcomes two new iterations of its insanely popular blotting papers. First is the green tea formula, which soothes sensitive skin while absorbing extra oil. Then, there’s the charcoal formula, which tightens pores and leaves skin sporting an ultra-matte finish.
Drunk Elephant T.L.C. Sukari Babyfacial ($80)
Skincare junkies rejoice—Drunk Elephant’s brand-new exfoliating mask flaunts the strength of an in-office peel. It contains 25% glycolic and 2% salicylic acid to uncover the smoothest, clearest skin of your life. Don’t just take it from us—one Sephora reviewer writes that after a single use her skin appeared "smooth and radiant, not red or raw, just beautiful."
BareMinerals Original Foundation ($29)
The BareMinerals cult-favorite foundation isn't new, but the expanded color range is. Twelve brand-new shades are now available at Sephora in both the original and matte formulas. This means they now offer 30 shades, allowing far more women to experience the natural finish and lightweight coverage of this beloved product.